In the world of digital marketing, search engine optimization (SEO) is crucial for improving your website’s visibility and attracting organic traffic. Fortunately, there are several free SEO tools available that can help you optimise your site and improve its performance in search engine results. Here are eight of the best free SEO tools to help you get started:
1. WooRank Chrome Extension
Best Feature: Marketing Checklist
Provides a detailed SEO checklist to fix any issues on your site.
Guide:
- Install the WooRank Chrome extension from the Chrome Web Store.
- Navigate to a page on your website that you want to analyze.
- Click on the WooRank icon in your Chrome browser.
- The extension will generate a detailed SEO report for the page, including a marketing checklist.
- Review the checklist and follow the recommendations to fix any issues on your site.
Pros:
- Provides a detailed SEO checklist.
- Offers actionable recommendations.
- Easy to use and understand.
Cons:
- Limited features compared to the paid version.
- Requires manual analysis for each page.
Tip: Use the “Marketing Checklist” not just for fixing issues but also for optimizing your site further. Look for opportunities to improve your SEO beyond basic fixes.
Keep This In Mind:
- Use the “Marketing Checklist” to prioritize SEO tasks based on their impact and ease of implementation.
- Explore the “Competitive Analysis” feature to compare your site’s SEO performance with that of your competitors.
- Utilize the “Keyword Tool” to discover new keyword opportunities and optimize your content accordingly.
2. Animalz Revive
Best Feature: Traffic Loss Since Peak (Views)
Helps you find and update older content on your site that needs attention.
Guide:
- Sign up for an account on the Animalz Revive website.
- Connect your website to Animalz Revive using the provided instructions.
- Once connected, Animalz Revive will analyze your site and identify older content that needs updating.
- Review the list of articles and prioritize the ones that need the most attention.
- Update the content of the identified articles based on Animalz Revive’s recommendations.
Pros:
Helps identify outdated content.
Provides insights into traffic loss.
Streamlines the content update process.
Cons:
- Limited to content updates, does not offer other SEO features.
- Requires manual content review and update.
Trick: Prioritize updating content that has high traffic loss since its peak. These pages have the potential to regain significant traffic with updates.
Keep This In Mind
- Look for content that has experienced a traffic loss since its peak to identify potential areas for improvement.
- Use the “Content Decay” report to track the performance of your content over time and update it accordingly.
- Combine data from Animalz Revive with other analytics tools to get a comprehensive view of your content’s performance.
3. CanIRank
Best Feature: How can you better target this keyword?
A keyword difficulty tool that tells you if you can rank for a specific keyword.
Guide:
Visit the CanIRank website and sign up for an account.
Enter a keyword that you want to rank for in the CanIRank keyword difficulty tool.
CanIRank will analyze the keyword and provide you with a detailed report on your chances of ranking for that keyword.
Review the report and follow the suggestions provided by CanIRank to improve your chances of ranking for the keyword.
Pros:
- Provides detailed keyword analysis.
Offers personalized recommendations. - Helps identify ranking opportunities.
Cons:
- Limited to keyword analysis, does not offer other SEO features.
- Requires manual keyword selection and analysis.
Tip: Explore the “How can you better target this keyword?” suggestions to find specific strategies to improve your content and targeting for better rankings.
Keep This in Mind
- Pay attention to the “How can you better target this keyword?” suggestions to improve your chances of ranking for specific keywords.
- Use the “Content Ideas” feature to get suggestions for new content based on keyword opportunities.
- Experiment with different keyword variations and strategies to see how they impact your ability to rank for a particular keyword.
4. Google Lighthouse
A browser extension that offers detailed reports on your site’s SEO performance.
Provides actionable tips to improve performance, including page load speeds, accessibility, and SEO.
Guide:
- Install the Google Lighthouse extension from the Chrome Web Store.
- Navigate to a page on your website that you want to analyze.
- Click on the Google Lighthouse icon in your Chrome browser.
- The extension will generate a detailed report on your site’s performance, including page load speeds, accessibility, and SEO.
- Review the report and follow the recommendations to improve your site’s performance.
Pros:
Offers detailed reports on site performance.
Provides actionable tips for improvement.
Easy to use and understand.
Cons:
- Limited to Chrome browser users.
- Requires manual analysis for each page.
Trick: Use the “Opportunities” section to find specific areas where your site can improve. These are often low-hanging fruit for quick SEO wins.
Keep This in Mind
- Use the “Performance” tab to identify opportunities to improve your site’s loading speed and user experience.
- Check the “Accessibility” tab to ensure your site is accessible to users with disabilities.
- Use the “SEO” tab to get suggestions for optimizing your site’s content and structure for search engines.
5. Google's Mobile-Friendly Test
Helps you prepare your site for Google’s Mobile-first Indexing.
Determines if your site is mobile-friendly and provides suggestions to improve mobile performance.
Guide:
- Visit the Google’s Mobile-Friendly Test website.
- Enter the URL of your website that you want to test.
- Google will analyze your site and determine if it is mobile-friendly.
- Review the results and follow the suggestions provided by Google to improve your site’s mobile-friendliness.
Pros:
- Helps ensure your site is optimized for mobile devices.
- Provides specific recommendations for improvement.
- Easy to use and access.
Cons:
- Limited to mobile-friendliness testing, does not offer other SEO features.
- Requires manual testing for each page.
Tip: Check the “Page loading issues” section for insights into improving your site’s mobile performance, which can significantly impact your SEO.
Keep This in Mind
- Pay attention to the “Page loading issues” suggestions to improve your site’s mobile performance.
- Use the “Mobile Usability” report in Google Search Console to identify and fix any issues that may be affecting your site’s mobile-friendliness.
- Test different versions of your site on different devices to ensure a consistent user experience across all platforms.
6. SEOquake
A browser extension that allows you to analyze various search engine metrics in real-time.
Provides insights into backlinks, Google index updates, and more.
Guide:
- Install the SEOquake extension from the Chrome Web Store.
- Navigate to a page on your website that you want to analyze.
- Click on the SEOquake icon in your Chrome browser.
- The extension will display various search engine metrics for the page, such as backlinks, Google index updates, and more.
- Use the tabs in the SEOquake extension to customize the metrics and view the data that is most relevant to you.
Pros:
- Offers real-time analysis of search engine metrics.
- Provides a wide range of data for analysis.
Easy to use and access.
Cons:
- Can be overwhelming for beginners.
- Requires manual analysis for each page.
Trick: Use the “SEObar” to quickly analyze competitor websites and gain insights into their SEO strategies.
Keep This in Mind
- Customize the SEObar to display the metrics that are most important to you.
- Use the “SEO Audit” tool to get a comprehensive overview of your site’s SEO performance and identify areas for improvement.
- Experiment with different settings and configurations to find the setup that works best for your needs.
7. Seed Keywords
Helps you find fresh keyword ideas by asking your customers how they’d search for you online.
Allows you to submit queries and see the competitiveness of the keywords.
Guide:
- Visit the Seed Keywords website and sign up for an account.
- Create a scenario that describes how a customer might search for your website online.
- Share the scenario with your customers and ask them to provide the keywords they would use in their search.
- Enter the keywords into your favorite keyword research tool to see the competitiveness of the keywords.
Pros:
- Provides fresh keyword ideas from your audience.
- Helps you understand how your audience searches for your site.
Easy to use and implement.
Cons:
Requires audience participation.
Limited to keyword research, does not offer other SEO features.
Tip: Use the “Submit Query” feature to see real search results for the keywords suggested by your audience, helping you understand the search landscape better.
Keep This in Mind
- Use the “Submit Query” feature to get real-time keyword suggestions from your target audience.
- Combine seed keywords with other keyword research tools to get a more comprehensive list of potential keywords.
- Experiment with different scenarios and keywords to uncover new content ideas and keyword opportunities.
8. Exploding Topics
Find popular keywords before they become competitive.
Bubbles up topics that are just starting to trend, allowing you to create content around emerging trends.
These free SEO tools can help you optimise your website, improve its performance in search engine results, and attract more organic traffic. Incorporate them into your SEO strategy to stay ahead of the competition and achieve better results.
Guide:
- Visit the Exploding Topics website and browse the categories to find topics that are relevant to your business.
- Click on a category to see a list of emerging trends in that space.
- Create content around the emerging trends to capitalize on their popularity before they become competitive.
Pros:
- Helps you discover trending topics before they become competitive.
- Allows you to create timely content to attract more traffic.
Easy to use and navigate.
Cons:
- Limited to trending topics research, does not offer other SEO features.
Requires timely content creation and optimization. - Trick: Set up alerts for topics relevant to your niche to stay ahead of trends and capitalize on emerging keywords before they become competitive.
Keep This in Mind
- Use the “Categories” feature to narrow down your search to specific topics relevant to your niche.
- Monitor emerging trends in your industry to stay ahead of the competition and capitalize on new opportunities.
- Combine data from Exploding Topics with other keyword research tools to validate trends and identify high-potential keywords.
These free SEO tools can help you optimize your website, improve its performance in search engine results, and attract more organic traffic. Incorporate them into your SEO strategy to stay ahead of the competition and achieve better results.
FAQs
Which are the best SEO tools for a beginner?
For beginners, tools like Google Analytics, Google Search Console, and Moz’s Keyword Explorer can be helpful. These tools offer a user-friendly interface and provide valuable insights into website performance and keyword research.
What is the best SEO tool?
The best SEO tool can vary depending on individual needs and preferences. Some popular options include SEMrush, Ahrefs, and Moz Pro, which offer comprehensive features for keyword research, backlink analysis, and site audits.
How do I get a premium SEO tool for free?
Some premium SEO tools offer free trials or limited versions of their software. You can also look for special promotions or discounts that may be available from the tool’s website or through third-party platforms.
What are the best SEO tools that can replace paid SEO tools?
While free SEO tools can be useful, they may not offer the same level of functionality or depth of analysis as paid tools. However, tools like Google Analytics, Google Search Console, and Ubersuggest can provide valuable insights for SEO without the need for a paid subscription.
Which SEO tools are ideal for beginners?
Ideal SEO tools for beginners include Google Analytics, Google Search Console, Moz’s Keyword Explorer, and Ubersuggest. These tools offer user-friendly interfaces and provide valuable insights for improving website performance.
Which is the best free SEO tool?
Some of the best free SEO tools include Google Analytics, Google Search Console, Moz’s Keyword Explorer, Ubersuggest, and SEMrush’s free tools. These tools offer valuable insights and features for improving SEO performance.
What is the best SEO tools provider website?
Some popular SEO tools provider websites include SEMrush, Ahrefs, Moz, and Google’s suite of SEO tools (Google Analytics, Google Search Console). These websites offer a range of tools and resources for improving SEO performance.
What are some safe SEO tools?
Safe SEO tools are those that comply with best practices and guidelines set by search engines. Popular and reputable SEO tools like SEMrush, Ahrefs, and Moz are considered safe to use.
Which SEO tool can I buy if I only have 199 INR?
With a budget of 199 INR, you may consider purchasing a basic SEO tool or a subscription to a single feature of a premium tool. However, it’s important to research and compare options to find the most suitable tool for your needs within your budget.
What is the best time to use SEO tools?
SEO tools can be used at any time, but it’s recommended to use them regularly to monitor website performance, track keyword rankings, and make informed decisions about SEO strategies. Regular use of SEO tools can help improve website visibility and search engine rankings.
What's the best SEO tool for higher search results?
The best SEO tool for achieving higher search results depends on various factors, including the specific goals of your SEO strategy, the size and complexity of your website, and your budget. Tools like SEMrush, Ahrefs, and Moz are popular choices for improving search results
What are the best SEO tools that companies require?
Companies often require comprehensive SEO tools that offer a range of features for keyword research, backlink analysis, site audits, and competitor analysis. Some popular options for companies include SEMrush, Ahrefs, Moz Pro, and Google Analytics 360.
Are SEO tools worth paying for?
SEO tools can be worth paying for, as they offer valuable insights and features for improving website performance and search engine rankings. However, the value of a tool depends on how effectively it helps achieve your SEO goals and whether it fits within your budget.
If someone is good at SEO, do they still need SEO tools?
Even if someone is skilled at SEO, SEO tools can still be valuable for providing data-driven insights, automating repetitive tasks, and staying updated on industry trends. SEO tools can help enhance the effectiveness and efficiency of SEO efforts, regardless of skill level.
How do I get useful SEO tools at one place online?
You can find a comprehensive list of useful SEO tools on websites that specialize in SEO resources and tools, such as Moz, SEMrush, Ahrefs, and Neil Patel’s website. These websites offer a range of tools for keyword research, backlink analysis, site audits, and more.
What are the uses of SEO paid tools?
Paid SEO tools offer a range of features and benefits, including keyword research, backlink analysis, site audits, competitor analysis, and performance tracking. These tools can help improve website visibility, search engine rankings, and overall SEO performance.
What are some common features of SEO tools?
Common features of SEO tools include keyword research, backlink analysis, site audits, competitor analysis, rank tracking, and performance reporting. These features help improve website visibility and search engine rankings.
What is the best replacement for SEO tools?
There is no single best replacement for SEO tools, as the best tool depends on your specific needs and goals. However, some free SEO tools like Google Analytics, Google Search Console, and Ubersuggest can provide valuable insights and functionality for improving SEO performance.
What are the best tools for SEO analysis?
Some of the best tools for SEO analysis include SEMrush, Ahrefs, Moz Pro, Google Analytics, Google Search Console, and Ubersuggest. These tools offer comprehensive features for analyzing website performance, keyword rankings, backlinks, and more.
Is MOZ the best SEO tool so far?
MOZ is a popular SEO tool that offers a range of features for improving website performance and search engine rankings. However, the best SEO tool depends on individual needs and preferences, so it’s important to research and compare different options before making a decision.
Is there any site where I can buy a group of SEO tools?
Some websites offer packages or bundles of SEO tools that can be purchased together at a discounted price. However, it’s important to research and compare the tools included in the bundle to ensure they meet your specific needs and goals.
What SEO tools do you find difficult to use?
Some SEO tools can be difficult to use due to their complexity or the technical nature of SEO. However, most tools offer tutorials, guides, and customer support to help users navigate the software and get the most out of its features.
How do I use small SEO tools?
To use Small SEO Tools, visit their website and navigate to the tool you want to use. Enter the required information or URL into the tool, and it will generate the results or analysis you need. Small SEO Tools offers a range of free tools for SEO analysis, content writing, and more.
How do I make a tool website Like Small SEO Tool?
To create a tool website like Small SEO Tools, you’ll need to develop or acquire the necessary tools, design a user-friendly interface, and provide valuable features and functionality for users. You’ll also need to promote your website to attract users.
I want to build an SEO tool, what are some ideas?
Some ideas for building an SEO tool include a keyword research tool, a backlink analysis tool, a site audit tool, a competitor analysis tool, or a rank tracking tool. Consider what features and functionality would be most valuable to your target audience and how you can differentiate your tool from existing options.
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Elangovan R
February 26, 2024[…] 8 Best Free SEO Tools for Optimising Your Website […]